''See Assignment Criteria'' Essay Example | Topics and Well Written Essays - 2500 words

See Assignment Criteria - Essay ExampleIt will also recommend strategical moves which can improve Caterpillars performance over the next decade.The predecessor of Caterpillar was the Holt Caterpillar company which was established by Benjamin Holt in 1909. Caterpillar was formed in 1925 when market leader Holt Caterpillar merged with C L Best Gas Tractor Company.The merged entity consolidated its product lines, shifted from gasoline engines to diesel engines, and continued to grow at an even pace even during the Great Depression. During the Second World War, Caterpillars products were widely used by the construction units of the United States Navy in the Pacific theatre of war for construction of airfields and other facilities. After the end of the war, the company grew rapidly on the stand of the construction boom.Caterpillar used acquisition as a major vehicle for growth from 1950 onwards. Its first major acquisition was Trackson, based in Milwaukee. everyplace the year, it has acquired companies throughout the globe in order to drive up its sales.During the 1980s, the company was threatened by a decrease in demand because of heightened competition with its Nipponese rival Komatsu. Moreover, US embargo against USSR also harmed the company because the company was all set to sell equipments worth millions of dollars to the USSR. The results of these losses were lay-offs and labour union issues subsequently. Caterpillar, in answer to strike called by its nonionised workforce, farmed out much of its production and warehousing to outside firms. It also started shifting its facilities to Southern states where labour laws were more favourable for non unionized workers.In the late 1990s, Caterpillar was hurt by the Asian crisis. It had to close down Caterpillar Shanghai Engine, a joint venture with the Chinese organization owned Shanghai Diesel. In 2000, it received loans worth $29